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How much does it cost to start a local newsletter?

2 min readMay 26, 2025

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Photo by Giorgio Trovato on Unsplash

The simplest answer, and probably the one you want to hear, is nothing!

That’s right. It doesn’t need to cost you anything to start a local newsletter.

Here is a list of the programs and apps you can use to run your newsletter for free.

A newsletter platform

I use Substack, which is free to send emails no matter how many subscribers you have. Others include BeeHiiv, MailChimp, MailerLite, Kit (formally ConvertKit), which all have a free plan up to a certain amount of subscribers.

Social media

Facebook, Instagram, Threads, Twitter/X, whichever your local audience uses the most, they’re all free to post on.

A social media scheduler

Scheduling posts will make your life a bit easier.
Depending on which social media you will be using, Publer has a limited free version (up to three accounts, excluding Twitter/X).
The inbuilt META Business Suite works well for scheduling Facebook and Instagram posts.

Somewhere to take payments if you’re doing ads

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Joy - Print goes here
Joy - Print goes here

Written by Joy - Print goes here

Exploring connecting community through local newsletters.

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